While it is still early, 2022 is shaping up to be a make-or-break year for many CDL driver recruiters and carriers. While the trucking industry hit a few setbacks over the last couple of years, things are finally back on track and ready to hit the ground running in a big way. Unfortunately, this rapid acceleration means that some recruiting teams will be left in the dust if they aren’t ready for the road ahead.
There are a few ways to set your team up for success in the upcoming year. Investing in the right technology, for example, an Applicant Tracking System or a CRM platform, can ensure your team is ready for the modern world of driver recruiting. Another good idea is to build strategic growth plans based not on historical action but rather on data and metrics. Looking at the numbers, identifying what has worked and what hasn’t in the past, and then building recruiting strategies around these takeaways can put your team in a position to take your recruiting to the next level.
Here are 3 key metrics to track to make sure your team is trending in the right direction in 2022:
- Onboarding time:
Once a new driver is hired, the time it takes to get them on the road is critical. While many carriers and recruiting teams have started to speed up the time-to-hire to beat out the competition, there are still many onboarding requirements that can take serious time. Streamlining these efforts can ensure you’re getting your drivers on the road faster in 2022. - Where your applicants are coming from:
Understanding lead sources is a foundational requirement for any recruiting team, and this year is no exception. With so many new places for drivers to connect with carriers – job boards, social media, online forums, and even podcasts come to mind – keeping things straight and organized is more critical than ever. Make sure you also track costs associated with these lead sources for a complete picture of your recruiting efforts. - Average driver tenure:
One of the most significant focus areas for many carriers in 2022 is current drivers. Your current drivers are some of your most essential assets, and recruiters (along with entire organizations) should take whatever steps necessary to keep them on the road. Tracking the average tenure of your drivers can help your team understand if your current driver retention strategies are working and what else your team can do to keep drivers happy.
Is your team set up for success in 2022?
If you haven’t already made the switch to driver-first, technology-backed recruiting strategies, 2022 is the time to put these new practices into place. The trucking industry, along with recruiting technology, is changing rapidly, and recruiters that fall behind won’t be able to keep up.
If your team is ready to make a long-term change and hit the ground running in 2022, DriverReach can help.
Stay up to date on CDL trucking trends! Be sure to check out the DriverReach blog for other relevant articles and head over to our webinars page for an up-to-date list of upcoming events and on-demand recordings.
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