In the latest installment of Taking the Hire Road, DriverReach CEO Brent Dorfman joined Founder Jeremy Reymer to discuss how DriverReach is leading the charge in modernizing CDL recruiting and compliance. The conversation not only showcased Brent’s vision for the future but also emphasized the powerful relationship between Jeremy and Brent, who are united in challenging the industry’s status quo.
Building on a Legacy of Innovation
Earlier this month, we announced DriverReach’s role as a Promotional Sponsor of Taking the Hire Road, highlighting how this collaboration aligns with our commitment to reshaping the driver lifecycle and addressing recruiting and retention challenges.
Here are the top takeaways from Brent and Jeremy's recent conversation that every fleet and carrier should know. And don't forget to catch the full episode below!
1. Challenging the Status Quo in Recruiting
Brent highlighted a pervasive mindset in the industry: “There’s now a status quo around this problem, and it lets some people set the bar low and place the blame elsewhere. But interestingly, the great fleets don’t say these things. You don’t hear the best companies complain, including our successful customers.”
DriverReach is challenging outdated approaches by providing tools that help carriers focus on hiring drivers who align with their values and needs. The key? Leveraging technology that supports smarter recruiting and compliance practices.
As Brent noted, “In other industries, you can hire quickly. But recruiting CDL drivers requires specialized tools to stay compliant while targeting the right candidates.” DriverReach’s suite of tools is purpose-built to streamline this process, making it easier to find, qualify, and retain drivers while staying ahead of compliance regulations.
2. Retention Starts with Proper Recruiting
Brent shared a story from a DriverReach customer who came from a different platform and noticed their own drivers inadvertently reapplying for jobs within the same fleet—a clear sign of retention issues. His response was candid: “We don’t fix that. You fix it by not having your drivers do that.”
DriverReach’s platform is designed to avoid these pitfalls by focusing on connecting carriers with drivers who are more likely to stay.
"They wanted to know how our platform can help them siphon those off to HR to let HR know that they’re looking for a job,” he said. This problem, of course, is much deeper than a technical or software capabilities issue. “Their drivers are so desperate for a new job that they are applying for jobs endlessly, including inadvertently applying to their current company,” Dorfman said. Proper recruiting, backed by effective communication and compliance tools, sets the stage for better retention.
3. Streamlining Communication with Drivers
One of the simplest yet most effective strategies Brent emphasized was the power of direct communication: “We encourage texting because drivers have mobile phones. We don’t want to make them download an app—that’s just another layer between you and the driver.”
DriverReach makes it easy to engage with drivers where they are, reducing friction and increasing the chances of successful recruitment.
4. Leveraging DriverReach’s Tools for Cost-Effective Recruiting
Brent shared a success story where a client filled specific niche positions without a marketing budget: “She went into DriverReach, filtered out the right criteria, ran a texting campaign, and filled the trucks without spending a penny on marketing.”
DriverReach’s platform doesn’t just generate leads; it helps you fully maximize the value of your existing pipeline by turning stored leads into new hires.
Watch the Full Episode
For a deeper dive into how DriverReach is transforming the industry, watch the full episode of Taking the Hire Road below:
Ready to Modernize Your Recruiting?
DriverReach is helping fleets and carriers tackle CDL recruiting and compliance with tools built for today’s challenges. If you’re ready to improve your hiring process and enhance retention, request a demo today. Discover how our solution can help you find, qualify, and retain top CDL talent while staying compliant.
