Tracy Rushing’s Playbook: Becoming a Destination Employer

Are you ready to transform your recruiting and compliance strategy in 2025? 🚛

Join us for an exclusive Customer Spotlight in our Product Empowerment Series Webinar featuring Tracy Rushing, Executive Director of Safety & Recruiting at R.E. Garrison Trucking, and 2024 Women in Trucking Influential Woman of the Year. Tracy is a leader in driver recruiting, retention, and compliance—and she’s ready to share the actionable insights that helped her team build a thriving, driver-first culture.

📅 Date: Thursday, January 30, 2025
🕒 Time: 2 PM ET
📍 Location: Zoom Webinar

What to Expect:

In this session, Tracy will cover:

🤝 Recruiting is About Relationships

Learn how R.E. Garrison fosters meaningful connections with drivers from the very beginning. Tracy emphasizes, “Drivers are more likely to engage and stay with companies where they feel personally valued.” Discover how a relationship-focused approach can transform your recruiting outcomes.

🚦 Technology as a Driver’s Ally

See how DriverReach’s innovative tools streamline compliance and empower recruiters. Tracy will highlight features like the DQ Checklist and the “Get ‘Em to Green” approach, which provides instant visibility into a driver’s application status (green, yellow, or red) and guides recruiters on the next steps. This visual clarity eliminates wasted time, ensures compliance, and allows for faster, data-driven decisions. For more tips on maintaining compliance in 2025, explore our Driver Qualification Checklist blog here.

🎯 Onboarding for Success

Explore how structured and streamlined onboarding processes can set the stage for long-term driver retention. Tracy will share how DriverReach’s built-in workflows and automated reminders eliminate the chaos of manual processes, keeping recruiters organized and efficient. 

🌟 Becoming a Destination Employer

Discover actionable strategies to create a culture where drivers want to work and stay. As Tracy shared in Atlanta, “Retention begins the day a driver is hired—not when they’re thinking of leaving.” Join us live to hear her proven strategies for building a driver-first culture and achieving destination-employer status.

Tracy’s proven strategies have enabled R.E. Garrison to not only fill their trucks consistently but also maintain a waiting list of top-tier drivers eager to join their team. Her insights will empower you to elevate your recruiting and retention game to the next level.

The Power of DriverReach:

This webinar will also dive into the tools and technologies that made Tracy’s success possible. From streamlining compliance to simplifying recruiter workflows, DriverReach equips teams with the resources they need to thrive in a competitive market.

Missed our blog on Tracy’s dynamic presentation at the Drive Efficiency Event? Catch up here! Tracy captivated the audience with her approach to driver relationships, technology enablement, and retention strategies. Her vision for creating a best-in-class recruiting department is a must-read for anyone in the transportation industry and we can’t wait for her to join us live again to share on this webinar.

Who Should Attend?

Whether you’re a recruiter, safety professional, or fleet owner, this webinar is for you. Gain exclusive insights into:

• How to shift from reactive to proactive recruiting.
• Strategies to attract and retain top drivers in today’s competitive market.
• Tools and processes to streamline your operations and improve efficiency.
  
  

Don’t Miss Out! 

Secure your spot today and join us on January 30 to hear directly from Tracy Rushing about her journey to becoming a leader in the trucking industry. Whether you attend live or catch the on-demand recording, you’ll walk away with actionable takeaways to implement in your organization.

📅 Date: Thursday, January 30, 2025
🕒 Time: 2 PM ET
📍 Location: Zoom Webinar