In the CDL trucking industry, one group of driver applicants has been largely overlooked: female drivers. While women make up over 50% of the entire US workforce, they only account for 8% of professional drivers. This highlights an amazing opportunity for CDL driver recruiters to fill the gaps in recruiting and focus on an untapped audience of qualified, skilled applicants.
That being said, CDL driver recruiters must be aware of the specific guidelines women are looking for in a career. Women are no longer a minority in the workforce, and they expect a specific message and attitude from hiring organizations.
In this upcoming webinar, Women in Trucking Association (WiT) President Ellen Voie will discuss how CDL driver recruiters can target female applicants by crafting a women-driven message and changing the perception of the trucking industry in recruiting ads.
This webinar will also cover specific challenges and roadblocks female drivers are facing in the traditionally male-dominated CDL trucking industry.
Webinar: How to Attract and Retain Female Drivers
Date: Tuesday, Dec. 18th, 2018
Time: 3:00 PM EST
During the webinar, you will learn:
- How your team can attract and retain more women for your fleet
- What women specifically look for in a carrier, a career, and a dispatcher
- Where you can find new female driver applicants
Be sure to register even if you can’t attend and we’ll send you the recording after the webinar concludes!
Meet the speakers:
Ellen Voie, President & CEO, Women in Trucking Association
Ellen Voice founded the Women in Trucking Association in 2007 to promote the employment of women in the industry, to uncover challenges specific to female drivers, and to celebrate the successes of its members. With more than 20 years experience in the trucking industry, Ellen has become an internationally recognized speaker and authority on gender diversity and inclusion for women working in transportation. Ellen has been honored by the White House as a Transportation Innovators Champion of Change, was named a ‘2016 Pros to Know’ by Supply & Demand Chain Executives magazine, and was added to Insight Success Magazine’s ‘the 30 Most Inspirational Leaders in Business’ list.
Jeremy Reymer, Founder & CEO, DriverReach
As Founder and CEO of DriverReach, Jeremy is passionate and innovative in addressing today’s challenges with recruiting CDL drivers. Jeremy brings over 15 years of experience in the trucking industry as both a carrier and a vendor, having led a small truckload operation as well as a regional CDL driver staffing company. As a member of ATA’s Workforce Development Committee and ATRI’s Research Advisory Committee, Jeremy is devoted to solving the industry’s greatest challenges. In 2016, Jeremy founded DriverReach, a modern driver recruiting management solution to address the ongoing driver shortage.
