You know the feeling. A new driver lead rolls in. You reach out. Crickets.
Maybe they got busy. Maybe they forgot. Maybe they’re already halfway through an application with another fleet. Whatever the reason, you’re left staring at an incomplete application, wondering if they’ll ever come back.
Here’s the truth: 85.3% of drivers apply to multiple jobs at once. If you’re not following up, someone else is.
But who has time to chase down every lead manually? That’s where drip campaigns come in.
A drip campaign is a series of automated emails and texts that gently (but effectively) nudge drivers toward completing their application. Instead of crossing your fingers and hoping they remember to come back, you send strategic, well-timed messages to keep your fleet top of mind.
The best part? It’s all automated. You set it up once, and it keeps working in the background—no recruiter burnout required.
They catch drivers at the right time. Not everyone applies during business hours. Automation makes sure they hear from you ASAP, even if they applied at 2 AM.
They keep you in the running. If a driver is weighing their options, regular follow-ups keep your job offer on their radar.
Texting = faster responses. Drivers are busy, and texts have higher open rates than emails.
They stop when they should. No need to worry about over-messaging— a well-designed drip campaign automatically ends once the driver completes their application (or reaches the end point you choose.)
So, what does this look like in action?
Let’s say a driver starts an application but doesn’t finish it. Here’s how a DriverReach drip campaign could help bring them back:
📱 Message:
“Hey [Driver Name], we saw you started your application with [Company Name]! Here’s a quick link to pick up where you left off: [Link!]. Let us know if you have any questions!”
✅ Why it works: Immediate response while interest is still high. No logins or passwords needed.
Subject: Finish Your Application – We’d Love to Have You!
Body:
Hi [Driver Name],
We’re excited about your interest in driving with [Company Name]! Our recruiters are standing by to answer any questions.
Click below to complete your application—we’d love to get you on the road!
[Complete Your Application]
Looking forward to chatting soon!
[Recruiter Name]
[Company Name]
✅ Why it works: Gives the driver more details and an easy action step.
📱 Message:
“Hey [Driver Name], just checking in! Have any questions about the job? Let’s chat—I’d love to help! Reply here or call me at [Phone Number].”
✅ Why it works: Keeps it personal, encourages conversation, and builds trust.
Subject: A Few Reasons to Drive with Us 🚛
Body:
Hi [Driver Name],
We know you have options, so here’s why drivers love working with us:
We’d love to chat! Click below to complete your application, or reply to this email with any questions.
[Complete Your Application]
Talk soon,
[Recruiter Name]
✅ Why it works: Reminds the driver what makes the job worth it.
📱 Message:
“Hey [Driver Name], last friendly nudge! If you’re still interested, here’s your quick link: [Magic Link]. Let me know if I can help with anything!”
✅ Why it works: A final, pressure-free reminder before moving on.
If the driver completes their application, the messages stop—no spammy follow-ups. You’ve now got a full lead to pick up and work through your recruiting process.
If they don’t, they roll into a longer-term re-engagement campaign that keeps your fleet on their radar for future openings.
We get it—automation sounds great, but no one wants to spend hours figuring out how to build a campaign. That’s why DriverReach makes setting up a drip campaign ridiculously simple.
🔹 Pick your audience – Target new leads, partial applications, or past applicants.
🔹 Craft your messages – Choose text, email, or a mix of both (we’ll even walk you through best practices).
🔹 Schedule it – Set up your timing, and let automation do the rest.
No spreadsheets, no complicated workflows—just a streamlined way to keep drivers engaged and your hiring pipeline flowing.
Drivers are busy. They need reminders. And let’s be honest—so do all of us.
A well-structured drip campaign makes sure you’re following up consistently without adding extra work for your recruiters.
Ready to keep your pipeline moving? Let’s talk about how DriverReach can help.