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Stokes Trucking Achieves 5.8% Turnover, $0 Marketing Spend

Industry: Transportation and Logistics
Featured Customer: Director of Recruiting and Retention

Challenges Faced in Recruiting

  • High Turnover Rate: Five empty trucks needing constant replacements.
  • Engagement and Retention: Needed strategies for better communication and connection with drivers.
  • Streamlined Processes: Required an efficient recruitment process to ensure compliance.
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Solutions Found in DriverReach

  • Applicant Tracking System (ATS): Simplified managing applications and engaging qualified leads.
  • Communication Tools: Enhanced interaction with drivers, leading to higher satisfaction.
  • Compliance Management: Made it easier to ensure regulatory requirements were met.

 

Innovative Strategies for Success:

  • Pet Policy: Allowed drivers to bring their pets, boosting job satisfaction.
  • Employee Assistance Program (EAP): Provided therapy sessions for personal and professional support.
  • Cultural Enhancements: Fostered a welcoming, inclusive environment, helping drivers feel valued.
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Results

  • Turnover Rate: Reduced to an impressive 5.8%.
  • Marketing Spend: $0 spent on marketing to attract drivers.
  • Increased Engagement: Drivers reported feeling more connected and appreciated.
  • Improved Compliance: Streamlined compliance processes, ensuring all drivers met necessary regulations.
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