Cut CDL Driver Marketing Spend by 50% Like R.E. Garrison Trucking

The Right Way to Recruit Drivers

R.E. Garrison Trucking (REG), a mid-sized Alabama-based carrier with more than 800 CDL drivers and 200+ non-driving employees, achieved extraordinary results by partnering with DriverReach.

By prioritizing relationships and embracing DriverReach’s innovative recruiting platform, REG doubled its hiring in just three months while cutting annual marketing costs by 50%.

The result? A thriving, driver-first culture that has made R.E. Garrison a destination employer with a waitlist of top-tier drivers eager to join their team.

Tracy Rushing, Executive Director of Safety and Recruiting at R.E. Garrison Trucking, Inc., is a driving force behind the transformation of REG’s recruiting department. Her innovative approach to building a best-in-class recruiting team and fostering driver relationships has garnered industry-wide recognition.

Building Relationships

"Recruiters aren’t just filling seats; they’re fostering connections with drivers," said Tracy.

This relationship-first approach directly impacts driver retention and satisfaction.

On November 12, 2024, in Dallas, TX, the Women In Trucking Association (WIT) presented Tracy with the prestigious 2024 Influential Woman in Trucking award. This honor highlights her outstanding leadership in advancing safety, recruiting, and retention efforts, as well as her commitment to shaping the trucking industry into a more inclusive and innovative space.

Seamless Compliance & Efficiency

REG adopted DriverReach's “Get ‘Em to Green” DQ checklist, ensuring every recruiter could see at a glance what actions were needed to move drivers through the hiring process efficiently.

Empowering Recruiters with Technology

Tracy emphasized that technology is an enabler, not a replacer. With DriverReach, recruiters gained tools like Saved Views and centralized driver data, streamlining operations and reducing administrative burdens.

CDL Recruiting Before DriverReach

Fragmented Processes

Recruiters relied on multiple systems, leading to inefficiencies and missed opportunities.

Data Security Concerns

Their previous ATS marketed their leads to competitors, undermining trust and loyalty.

Recruiting Silos

Lead management, background checks, and compliance monitoring were handled independently, slowing down the process.

The DriverReach Impact

After partnering with DriverReach in June 2024, R.E. Garrison experienced a dramatic shift in leads, hiring and cost per hire.

To grow and maintain the quality of service customers came to expect from REG, leadership began assessing vendors and improving processes to find and hire more qualified drivers— and do so quickly. One thing Garrison never lacked was applicants. After all, you don’t grow a company of this size and respect through a bad reputation.

"DriverReach has transformed how we recruit. It’s not just a tool—it’s a partner in creating meaningful connections with drivers."

— Tracy Rushing
Director of Recruiting at R.E. Garrison

Recruit Like Tracy Rushing

Get R.E. Garrison's playbook for recruiting success. Download the full case study to learn how Tracy & team made the massive shift to:

Integrating recruiting and compliance workflows.

Enhancing communication tools for driver engagement.

Committing to driver privacy and data security.

"The platform is intuitive, efficient, and designed for growth. We’ve saved so much time and built stronger relationships with drivers."
— REG Leadership

Want to learn more about how DriverReach helps trucking companies? Schedule your demo with our team today!

RE Garrison Cuts Marketing Spend by 50%, Increases Hiring by 100% and Becomes a Destination Employer

Revolutionizing Driver Recruitment Through Relationships, Technology, and Cost Efficiency

The Right Way to Recruit Drivers

Download the Playbook

Building Relationships

Seamless Compliance & Efficiency

Empowering Recruiters with Technology

CDL Recruiting Before DriverReach

Fragmented Processes

Data Security Concerns

Recruiting Silos

The DriverReach Impact

Recruit Like Tracy Rushing

Get the Case Study

RE Garrison Cuts Marketing Spend by 50%, Increases Hiring by 100% and Becomes a Destination Employer

Revolutionizing Driver Recruitment Through Relationships, Technology, and Cost Efficiency

The Right Way to Recruit Drivers

Download the Playbook

Building Relationships

Seamless Compliance & Efficiency

Empowering Recruiters with Technology

CDL Recruiting Before DriverReach

Fragmented Processes

Data Security Concerns

Recruiting Silos

The DriverReach Impact

Recruit Like Tracy Rushing

Get the Case Study

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